For local businesses, the Google map pack often brings more calls than the website itself. The good news: most of the work is simple and within your control.
Complete every field in your Google Business Profile — categories, services, hours, photos and a keyword-rich description. Post updates regularly so Google sees an active business.
Ask happy customers for reviews and reply to every one. Make sure your business name, address and phone number are identical on your website and every directory.
Add location-specific pages to your website and link them to your profile. Together these steps help you become impossible to ignore in your area.